Analytics & Tracking
Measurement should tell you what is working, what is not, and what to change.
Create reliable measurement across websites, advertising platforms, calls, forms, and customer actions.
Analytics & Tracking
Tracking is useful when it improves decisions, not just dashboards.
Data is only useful when it represents the actions the business actually cares about. Pageviews and clicks are easy to collect, but without reliable conversions, source information, lead-quality signals, and reporting definitions, teams can optimize the wrong things.
Aeris defines the measurement plan first, then connects website and advertising events to the decisions they are meant to support. Tracking is documented so reporting stays understandable instead of becoming a collection of unexplained tags.
The result is a cleaner view of acquisition, conversion, and performance that can guide budget, content, website, and campaign decisions.
Analytics work suits businesses that cannot say where their last ten customers came from, and teams whose reports have stopped changing any decision. Aeris is based in Phoenix, Arizona and sets up measurement for clients locally and across the United States.
What Aeris does
The work behind the service.
The exact scope is shaped around the business, but the engagement can include the following areas when they support the goal.
01
Measurement plan
Define business outcomes, conversions, funnel stages, lead-quality signals, and the questions reporting must answer.
02
Tracking audit
Review current analytics, tags, consent, advertising pixels, forms, calls, and events for gaps or duplication.
03
Implementation & naming
Configure reliable events and parameters with a clear naming structure that can be maintained over time.
04
Reporting framework
Organize the most useful acquisition, conversion, and performance views without burying decisions in dashboard clutter.
05
Quality control & maintenance
Test important events, investigate discrepancies, document changes, and keep measurement aligned as the site evolves.
Connected marketing
This service does not operate in isolation.
Measurement decides whether every other channel can be judged at all. Aeris builds tracking as part of website, SEO, and paid media work rather than after it, because campaigns optimized against broken conversion data will confidently spend money in the wrong direction.
What good looks like
Business outcomes, not decorative activity.
The right metrics depend on the engagement, but the work should move toward outcomes that matter beyond platform activity.
01
More reliable decisions
Use data that represents meaningful actions instead of relying on incomplete platform metrics.
02
Cleaner attribution context
Understand how channels and pages contribute to conversions without pretending every journey is perfectly linear.
03
Faster diagnosis
Spot broken tracking, weak pages, funnel drop-offs, and acquisition changes more quickly.
04
Shared measurement language
Give marketing and leadership a clearer definition of the outcomes being evaluated.
Common questions
Useful answers before the first conversation.
What is included in analytics and tracking setup?
Setup covers defining the conversions that matter, implementing analytics and tag management, tracking forms, calls, and key events, connecting ad platforms so conversions attribute correctly, verifying that the data is accurate, and building reporting that answers business questions. The deliverable is a measurement system someone can act on, not another dashboard.
What is usually wrong with existing tracking?
The common problems are conversions counting things that are not conversions, duplicate or missing events, calls untracked entirely, ad platforms and analytics disagreeing, and reports built on metrics nobody uses. Aeris audits what is being recorded and how before adding anything new, because more tracking on a broken foundation makes decisions worse.
Can you track phone calls and form submissions together?
Yes, and for most service businesses it is essential. Form fills alone understate performance badly when a large share of inquiries arrive by phone. Aeris implements call tracking alongside form and event tracking so paid and organic channels are compared on total qualified inquiries rather than only the ones that used a form.
How do you handle privacy and consent?
Tracking is implemented to respect consent requirements and platform policies, using consent-aware and server-side configurations where appropriate. Aeris will flag where obligations depend on your industry or jurisdiction and recommend legal review rather than making that determination — measurement should not create compliance exposure.
What reporting do we get?
Reporting built around the questions leadership actually asks: which channels produce qualified inquiries, what each costs, which pages convert, and what changed since last period. Aeris keeps it short and consistent so periods can be compared, and points at the decision each number should inform.
Start a conversation
Ready to build something that performs?
Tell us where you are, where you want to go, and what is getting in the way. We will turn that into a focused plan.