Selected work

Work designed to create demand after launch.

Websites, SEO/GEO, and paid campaigns for service businesses and growing brands — built around discovery, qualified interest, bookings, and clearer sales opportunities.

Website designer planning an Aeris client site at a desktop workstation

Websites that have a job to do.

Selected projects built as complete digital foundations, from design and development through SEO, GEO, metadata, conversion structure and launch. The focus stays on what the work is designed to improve for the business: visibility, clarity, trust and a stronger path to action.

Sandweg & Ager law firm website homepage designed for search visibility and consultation inquiries

01 / Legal

Sandweg & Ager

Medical Malpractice, Personal Injury & Wrongful Death

A full-scope website and search project built around high-value legal services. The work brings together design direction, content architecture, practice-area content, SEO, GEO, metadata, internal linking, structured data and clearer consultation pathways so complex legal information is easier to discover and act on.

Visibility

Broader search discovery

Authority

Stronger topical depth

Conversion

Clearer path to consultation

02 / Hair & Beauty

Priano Salon

Luxury Hair Salon • North Scottsdale

Built from the ground up to translate the salon experience into a polished digital presence. The project combines design, service and pricing structure, content, local SEO, GEO, metadata, gallery presentation and direct contact pathways to help prospective clients understand the salon and move confidently toward booking.

Local

Stronger nearby discovery

Services

Clearer decision-making

Bookings

Easier path to contact

Priano Salon North Scottsdale website homepage designed for local discovery and bookings
Perfecta beauty and wellness website homepage designed for local search and appointment inquiries

03 / Beauty & Wellness

Perfecta by Marina Stejar

Advanced Laser, Permanent Makeup & Esthetics • Scottsdale

Built from scratch as a service-led website designed to support premium positioning and local growth. The work covers design, content, service architecture, SEO, GEO, metadata, local-search structure, calls to action and booking pathways so visitors can quickly understand treatments and take the next step.

Visibility

Stronger local discovery

Clarity

Easier treatment selection

Bookings

Smoother path to appointment

Professional experience

Experience shaped inside larger brands.

Prior roles and projects included landing pages, SEO and search visibility, GEO, and social work connected with automotive, clean-energy and hospitality brands.

Automotive

Clean energy

Hospitality

Shown as prior professional experience. These are not presented as Aeris client engagements or endorsements.

Beyond websites

Search, paid media and visibility work.

A website can be strong and still remain invisible, underused or disconnected from how customers actually find a business. These services extend the website into search, local discovery and paid demand so more of the right people can reach it and know what to do next.

SEO + GEO

Be easier to find and easier to understand.

Search optimization helps the right pages appear for the questions, services and locations your customers are already searching for. GEO strengthens how your business, expertise and content can be understood across traditional search and AI-assisted discovery.

More discoverability

Stronger authority

Better search coverage

Why it matters: a strong website cannot generate opportunities if the right audience never discovers it.

Google Ads

Reach people already looking for what you offer.

Google Ads puts the business in front of people showing active intent, whether they are searching for a service, comparing providers or ready to contact someone. The campaign and landing experience should work together to turn that intent into action.

More qualified inquiries

More calls

Faster demand capture

Why it matters: organic visibility takes time. Paid search can create an immediate path to high-intent prospects while the broader visibility strategy grows.

Meta Ads

Create demand before someone starts searching.

Meta campaigns help introduce the business, offer or service to relevant audiences before they necessarily have search intent. They can support awareness, promotions, remarketing and a steady path back to the website, booking flow or inquiry form.

More awareness

More inquiries

More booking opportunities

Why it matters: not every future customer is searching today. Paid social helps create familiarity and demand earlier in the decision process.

Local Search

Show up when nearby customers are ready to choose.

Local search work connects the website with Google Business Profile, service relevance, location signals and reputation so nearby customers can find accurate information and move quickly toward calling, booking or visiting.

More local discovery

More calls

More booking actions

Why it matters: for local businesses, being visible at the moment someone is choosing nearby options can be as important as the website itself.

What buyers should look for

Outcomes over aesthetics.

Aeris is a Phoenix, Arizona agency, and this work spans local and nationwide clients. Every project here is framed around three questions: What problem existed? What did Aeris change? What business objective was the work designed to support? That is how to evaluate agency work — by purpose and commercial intent, not by decorative screenshots alone.

01

The business problem

Low visibility, weak conversion, expensive leads, confusing service structure, poor bookings or an outdated website.

02

What Aeris changed

Website strategy, search structure, local optimization, paid campaign direction, landing pages, messaging or conversion flow.

03

The business objective

Greater discoverability, clearer positioning, easier inquiries, stronger booking paths, better lead generation or a smoother route to a sale.