Paid search should capture demand without wasting it.

Management covers account structure, keyword and audience targeting, ad copy and assets, landing page alignment, conversion tracking, search term and negative keyword work, bidding and budget management, and regular reporting. Aeris treats the landing experience and the measurement as part of the account rather than someone else’s problem.

You do, directly, in an ad account you own. Aeris manages the account rather than reselling media, so you keep access to the account, the data, and the conversion history if the engagement ever ends. Management is separate from what you spend on clicks.

Search campaigns can generate inquiries within days of launch, which is the main reason to use them. Getting cost per qualified lead to a sustainable level takes longer — usually several weeks of search term data, negative keyword work, and landing page iteration. Aeris sets expectations against the account’s own data rather than a published benchmark.

By cost per qualified inquiry, and by what happens after it. Aeris tracks conversions by campaign and search term, filters out the form fills and calls that were never real prospects, and watches conversion rate on the landing page. Impressions, clicks, and click-through rate are diagnostics for those numbers, not the report itself.

Yes. Aeris works from Phoenix, Arizona and manages Google Ads accounts for clients throughout the United States, including local campaigns targeted to a single metro, regional coverage, and national accounts. Campaign geography is a targeting decision, independent of where the agency sits.